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Sykes Impact Report

We’re delighted to introduce the Sykes Impact Report for 2023 which details how we are making a positive contribution to our people, plant and communities.

In the report, you will find everything we’ve achieved in 2023, how we’ve lived up to our promise of becoming a better business and our plans for the rest of 2024.

Continue reading to find out more about the activities so far…

What's in the Report?

Our Impact Mission

As part of our commitment to making a positive impact on our people, local communities, and the planet, in 2021 we introduced our profit with a purpose strategy.

This marked a real step-change for the business, introducing our company purpose as a primary consideration in our overarching strategy – not just a side project.

In 2023, we remained committed to delivering on this purpose strategy working with our colleagues and owners to drive change. To deliver on this, we’ve been working towards the environmental and social goals set out in our 2022 report and have helped focus our efforts.

Not forgetting our B Corp status of course!

" Welcome to our latest Impact Report - a showcase of everything we've achieved over the past year through our mission to become a better business.

Well, what a year it has been! In our last report we set out our ambitious plans to progress our purpose strategy and pledged clear goals towards achieving this.

Fast forward 12 months and I could not be prouder of what we've done as a business. We've had a laser focus on our environmental and social goals - investing in our communities, launching new initiatives and doubling down on our environmental impact - and the results have been fantastic.

Our passion for purpose is stronger than ever, and we hope you enjoy reading about all we've done to give back to our people and planet over the past year. "
Headshot of Graham Donoghue
Graham Donoghue
CEO, Sykes Holiday Cottages

Becoming a B Corp

This year we achieved B Corp Certification, marking a major milestone in our company purpose.

‘B Corp’ recognises ethical businesses which combine profit with purpose. In May 2023, we were proud to be recognised as a B Corp – a culmination of years of hard work across our team.

From joining the Better Business Act and co-founding the UK for Good initiative to placing our people at the forefront to create the happiest workplace possible, our passion for delivering Sykes’ purpose principals is steadfast and achieving B Corp certification is just the start! 

" We're committed to making a positive impact, and as a certified B Corp, we have the badge to prove it! We're now part of a growing global community working to create a cleaner, greener, fairer future for all. "
Claire Binns Headshot
Claire Binns
Senior Impact Manager, Sykes Holiday Cottages

FY23 Highlights

Throughout 2023 we have continued to work diligently on our social and environmental objectives. We’re as focused as ever on achieving these goals as part of our company purpose.

Some of our highlights include:

  • We’re now a certified B Corp!
  • Completed 567 volunteering days, 3,969 hours, supporting 42 different charitable causes and community projects
  • Supported 20 biodiversity projects throughout UK and New Zealand
  • Chester Pride Sustainability Partner
  • Time Away charity partnership enabled 106 families to go on holidays donated by Owners
  • Supported 17 community initiatives with funding and donations for projects
  • Carbon footprint completed for all 42 offices
  • Introduced Giki Zero Pro carbon measurement and change app for all staff
  • Launched the Retail Trust Virtual GP Service to all colleagues and their families
  • Worked with Chester Pledge who connect employers with school and college leavers
  • Staff raised £22,761 for our regional charity partners, matched by Sykes to make a total of £45,342 donated:

– 60 employees abseiled down Sykes HQ raising over £15,000 for the Hospice of the Good Shepherd

– Dream Cottages and Lyme Bay Holidays team hiked from Lulworth to Weymouth raising £1,180 for Mind

– Coast & Country Cottages held a charity pop-up day and other events throughout the year raising £1,800

Our Pledges

We continue to work towards the following pledges that will allow us to make a positive contribution to our people and the planet.

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Reduce Carbon Emissons

Reduce Carbon Emissions by at least 50% by 2030… and reach Net Zero as soon as possible before 2050

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Biodiversity Projects

Work with at least 20 biodiversity projects each year, across the regions we operate in through volunteering and sponsorship of initiatives

Plastic Free

Plastic Free Business

Become a single-use plastic free business by the end of 2024

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Staff Volunteering

Inspire and enable 100% of our team to volunteer every year, supporting charities, community projects and social enterprises

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Take Disadvantaged Families on Holiday

In 2023 we took 106 families on holiday via our Time Away scheme and we plan to steadily increase this number.

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Community and Charities

Positively impact at least 10 community and charity initiatives every year, strengthening existing relationships while building new ones

Final Word

A massive thank you must go to our colleagues, owners and guests for continuing to join us on our mission to being a better business.

Becoming a B Corp in 2023 marked a major milestone on this journey, demonstrating our commitment to the people we serve and the communities we operate in.

Looking ahead we will continue to ensure we positively balance profit, people and the planet as the business grows, playing our part to make this world a better place.

We look forward to providing an update on yet more progress in 2024 in our next report!

If this report has left you wanting to learn more visit our Impact section to keep up to date with our activities. You can also read more about our Impact Misson.

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